Life is a Mystery

23 April 2008

A firm grip

Ah, sometimes designers can overlook the most obvious things. The Register reports (hat tips to the Daily Dish and the Times) that the Office of Government Commerce in the UK has developed a new logo. Very nice.

ogclogo.jpg

Unless you turn your head a bit (or just click on the logo above). The response of managers when their staff pointed out the side-effect? They noted these are just generic letters and the logo “is not inappropriate to an organisation that’s looking to have a firm grip on government spend.”

Quite.

Comments are closed.

Eric Celeste / Saint Paul, Minnesota / 651.323.2009 / efc@clst.org