29 June 2008
How much can we learn about each other on Facebook? It turns out, quite a bit!
The findings, in a nutshell, are:
- People get each other;
SNW profile owners are generally seen by others as they see themselves (i.e. impression agreement was substantial)
- People on Facebook get each other;
Impression agreement was associated with context (agreement was stronger on the basis of Facebook profiles than on YouJustGetMe profiles)
- Women are better guessers and easier to guess than men (random assignment);
within the context in which raters were judging unknown targets (i.e., YouJustGetMe profiles), women were better raters than men and were rated with higher levels of agreement than men
- Some profile elements provide better clues than others;
several specific elements of the profiles were associated with increased or diminished levels of impression agreement.
One of the [other] interesting findings that David revealed was that Facebook reveals more about agreeableness and neuroticism than face-to-face encounters.