A campaign like no other

I’m from a political family and I’ve never seen anything like this.

Notice the glimpse of the St. Patrick’s day logo. Detail, detail, detail. These folks are thinking all the time. It reminds me of Google. A few days ago my sister said this…

I have spent so many years arguing that candidates should invest more money in grassroots initiatives and great design and consistent, strong, motivational messages–this campaign demonstrates all of that and that is one of the reasons why I am proud to be supporting Obama in Ohio. I’ve always thought you can tell a lot about candidates by the kind of decisions they make on the campaign trail…I’ve just never seen a candidate run a campaign quite like this one.

It is a whole new style of campaigning. Calm, focused, aiming for an individual touch leveraged by technology and good design.